[YAKSON] Yakson Beauty CEO Kim Hyoun Sook had an interview with Woman Dong-A magazine.
Following K-Pop,
K-beauty industry is getting bigger worldwide. ‘Yakson Beauty’, which now has 98
domestic branches as Korea’s first skin-care company,
is expanding into 31 branches in seven overseas countries, including Japan,
China, Taiwan, Singapore, Philippines, Vietnam, and Indonesia.
Especially many
people from China and South Asia, which are traditionally skin care powerhouses
visit Yakson Beauty Korea branches.
The reason why
Yakson is so loved by global is its “Hands”.
Yakson Beauty’s beauty care programs, including small
face care, baby face care, slim body care, and others are all by humans’ hands without the use of machines or chemotherapy.
Chairman Lee
Byeong-Cheol invented a therapy, ‘Golki Thearpy’ in the 1970s, and CEO Kim
Hyoun-Sook applied it to beauty, creating the present Yakson Beauty 30 years
ago.
Combination of
golki therapy with skin care
“What I feel while
running a skin care shop was that the customers with poor health could see the
effect slowly. While thinking about the solution, I came across Lee
Byeong-Cheol’s golki therapy. After combining golki
therapy with skin care, customers have a beautiful face and body shape. Also,
they could see the visible difference much faster. Existing body treatments are
aimed at relaxing your body, Yakson’s golki therapy has
the effect of helping to be beautiful and maintain beauty. I think that’s why not only Koreans but also many global customers love Yakson
Beauty.”
Kim said that
pursuing natural and healthy beauty is the biggest advantage of Yakson’s Therapy. You should spend more time
than plastic surgery or chemical procedure to see effects, but even if you
massage only certain parts, you can have a balanced body through lymph node
care, dermis and epidermis care, and muscle care. CEO Kim said, “There’s one customer who told me this
episode: People around the customer wondered how she became so prettier. They
thought that she probably did something on her face, but they couldn’t find what she did on her face. They were so curious about what she
did on her face, finally asked her the secret of becoming so pretty.”
Yakson’s golki therapy uses the
characteristics of our skin, so Yakson Beauty pays close attention to the
training of the therapists on skin care.
A minimum of three
to five years of training is required to learn all the basic skills. Only
trained therapists can open a branch. In order to train more professional
manpower, several industrial-academic partnerships with colleges in Korea.
Recently, the company
is expanding its business by developing its family brand such as 'Dalia Spa
(Skin Care)' and 'Yeorihan Diet' and launching home care cosmetics.
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***Further information…
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