[YAKSON] Yakson Beauty CEO Kim Hyoun Sook had an interview with Woman Dong-A magazine.



Following K-Pop, K-beauty industry is getting bigger worldwide. Yakson Beauty, which now has 98 domestic branches as Koreas first skin-care company, is expanding into 31 branches in seven overseas countries, including Japan, China, Taiwan, Singapore, Philippines, Vietnam, and Indonesia.
Especially many people from China and South Asia, which are traditionally skin care powerhouses visit Yakson Beauty Korea branches.

The reason why Yakson is so loved by global is its Hands.
Yakson Beautys beauty care programs, including small face care, baby face care, slim body care, and others are all by humans hands without the use of machines or chemotherapy.
Chairman Lee Byeong-Cheol invented a therapy, Golki Thearpy in the 1970s, and CEO Kim Hyoun-Sook applied it to beauty, creating the present Yakson Beauty 30 years ago.


Combination of golki therapy with skin care
What I feel while running a skin care shop was that the customers with poor health could see the effect slowly. While thinking about the solution, I came across Lee Byeong-Cheols golki therapy. After combining golki therapy with skin care, customers have a beautiful face and body shape. Also, they could see the visible difference much faster. Existing body treatments are aimed at relaxing your body, Yaksons golki therapy has the effect of helping to be beautiful and maintain beauty. I think thats why not only Koreans but also many global customers love Yakson Beauty.

Kim said that pursuing natural and healthy beauty is the biggest advantage of Yaksons Therapy. You should spend more time than plastic surgery or chemical procedure to see effects, but even if you massage only certain parts, you can have a balanced body through lymph node care, dermis and epidermis care, and muscle care. CEO Kim said, Theres one customer who told me this episode: People around the customer wondered how she became so prettier. They thought that she probably did something on her face, but they couldnt find what she did on her face. They were so curious about what she did on her face, finally asked her the secret of becoming so pretty.
  
Yaksons golki therapy uses the characteristics of our skin, so Yakson Beauty pays close attention to the training of the therapists on skin care.
A minimum of three to five years of training is required to learn all the basic skills. Only trained therapists can open a branch. In order to train more professional manpower, several industrial-academic partnerships with colleges in Korea.
Recently, the company is expanding its business by developing its family brand such as 'Dalia Spa (Skin Care)' and 'Yeorihan Diet' and launching home care cosmetics.
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